I’m always fascinated by celebrities and the power with which they can command an audience. Some drive their audiences toward charities that are close to their hearts, others drive their audiences toward their own brands.
Last week, I was sent out to write a story about why people were lining up outside the downtown Vancouver Holt Renfrew. Turns out – Kanye West’s latest collaboration with Adidas was about to be re-released.
I don’t know about you but I think the most I’ve ever spent on a pair of shoes was $120 and those were well-made boots that have lasted me two years and counting. I’m not sure I could bring myself to pay $225 for a pair of shoes designed by a celebrity, no matter how much I admired them.
No one man should have all that power, right?