music video

First Look: Adaline’s “The Noise”

It’s time to admit it. Success in the music industry isn’t always based on talent — a large part also depends on image. Hell, sometimes even image alone can make you, talented or not.

Adaline, however, has plenty of both. The artist, born Shawna Beesley, has more than enough talent to go around. Her live performances and presence overflow with a cool sort of confidence, stylish and hip but not pretentious and overbearing. It’s the perfect storm and a music label’s dream.

This comes across clearly in Adaline’s new music video for “The Noise”, the latest single off her sophomore album, Modern Romantics. The storyline of the video, while a bit abstract, speaks to the context of relationships and looks at the environments where we foster emotional connection. In a city filled with noise and the buzzing of society, where’s the romance?

Of note is director JP Poliquin, who also directed Adaline’s last music video for “Whiter/Straighter.” Poliquin does a great job with “The Noise” and it’s clear he’s a director to follow in the future.

Adaline, “The Noise”
From Modern Romantics (2011)

Adaline – “The Noise”, Modern Romantics (2011)
Director:  JP Poliquin; Production Company:  The Field
Executive Producer:  Cherie Sinclair; Producer:  Jason Aita
DOP:  Todd Williams; Editor:  JP Poliquin
Choreography:  Sidney Leeder
Dancers:  Sidney Leeder, Monica Calzaretto, Milda Gecaite, Katherine Rakus, Randi MacQueen
Male Lead:  Ted Puglia
Hair and Makeup:  Luisa Duran; Stylist:  Muska Zurmati
Label:  Light Organ Records

Feature photo and screen captures by Stephanie Ip.

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